Sales Team

Joe Gisondi / Vice President of Retail Sales

Mr. Gisondi’s background includes 10 years with the Philadelphia Bottling Company. His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products, and the cultivation of key business relationships. Mr. Gisondi is responsible for the rollout of Regional and National accounts across the United States. His accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of DASANI Water and Vanilla Coke, becoming the top District Sales Manager in the Philadelphia region, and his proven track record of successful growth of sales volume. Mr. Gisondi is a relational key between Skinny Nutritional Corp’s distributors and customers.

Christopher B. Wilson / Vice President of DSD Sales

Christopher Wilson grew up in the beverage industry. Mr. Wilson worked during the summer months as a merchandiser with Philadelphia Coca-Cola Bottling Company while in high school, learning the business from the street up. Mr. Wilson had the unique opportunity to learn from his father, Ronald D. Wilson and his uncles, Bill and Rich Wilson, the inner workings of some of the largest Coca-Cola and Pepsi bottlers in the country. Upon graduation from Rollins College, he began his career with The Philadelphia Coca Cola Bottling Company. While there, he was a key account executive responsible for increasing same store sales and profitability for Sam's Club, BJ's, Costco, 7-11 as well as other regional grocery chains. Wilson was able to utilize his experience to land a job with Hansen’s Beverage Company as Regional Manager for the Monster Brand. There he focused on launching new brands into the market, increasing distribution, and growing sales. Today he is Vice President of DSD Sales Operations for Skinny Nutritional Corporation, where he is introducing the product to the beverage world.

Vanessa A. Buckwalter / Regional Sales Manager (PA, MD, VA, and WV)

Vanessa Buckwalter comes to Skinny Water with seven years experience in business Management with Tricon Incorp, and seven years of DSD retail sales experience. Vanessa began her sales career in the beginning stages of the rollout of Red Bull Energy drink in Central Pennsylvania. She grew with the company becoming the Regional Sales Manager, with an expertise in gaining points of distribution and sales growth in National/Regional Accounts. At Skinny Nutritional Corporation, Vanessa is responsible for building and developing key relationships with Distributor Partners, along with growing sales in her assigned regions.

Tarik Ferron / Regional Sales Manager (Mid-Atlantic)

Mr. Ferron attended Drexel University where he entered the industry with a co-op with food brokerage firm, R.L. Fitzwater. After his time with Fitzwater, Tarik moved on to Philadelphia Coca Cola Bottling Company where he spent over 10 years in both operations and sales. Currently, as the Regional Sales Manager for all Mid-Atlantic states, Tarik has spent the last 2 years developing and strategically exposing the Skinny Water brand to various markets, as well as cultivate key business relationships with distributors, most recently in New York City.

John A. Schott / Regional Sales Manager (Western NY)

John Schott’s background consists of 25 years experience in the beverage Industry that started with Nehi Bottling Inc. John grew with the company which led to a Sales Manager position, with chain account responsibility to include Tops Markets, BJ’s Wholesale Club, 7-11, Wilson Farms as well as other regional grocery chains. Schott was able to utilize his experience to land a Territory Manager position with Polar Beverages for Western New York to include market expansion, distribution and sales growth for the Polar Company. Due to a joint venture between Polar Beverages and C.H. Wright Distributing, John made his transition to C.H. Wright Distributing Inc. as Area Manager with accomplishments including the launch of Vitamin Water and Smart Water in the WNY Market. As the WNY Regional Sales Manager for Skinny Nutritional Corporation, John is currently growing sales through his account relationships and distributor networks.

Brian O’Donnell / Regional Sales Manager (New England)

Brian O’Donnell's background includes over 20 years in consumer products including Kraft, Hershey, and Coca-Cola. He most recently spent 9 years with the Dr Pepper Snapple Group as Regional Sales Manager in New England. Brian’s experience includes distributor management as well as calling on key accounts which serves him well as Skinny Water’s New England Regional Sales Manager. Brian currently continues lead the effort in expanding distribution/authorization into all channels.

Scott Linke / Regional Sales Manager (Mid-West)

Scott Linke has 21 years of extensive experience in the non-alcohol beverage industry. His background includes 10 years with Coca-Cola Chicago where he learned the DSD & all operational aspects of the beverage industry. Scott spent the next 3 years with Pepsi-Cola General Bottlers of Chicago as a Senior Account Manager handling a variety of Chicago land key account calls. In 2000, he pioneered with Red Bull North America as a Senior National Accounts Manager and was responsible for national convenience channel customers. During his 8 year tenure, he managed the explosive growth, space expansion, and merchandising in national accounts: Circle K, BP/ampm, Chevron, ExxonMobil, QT, and ConocoPhillips. He moved to TalkingRain in 2008 as a Director of Sales-National Accounts and called on chain retailers in all channels of business. He is currently the Midwest Regional Sales Manager for Skinny Nutritional Corporation and manages six Midwest states (MN, WI, IL, IN, MI, and OH).

Jerry Roach / Regional Sales Manager (N. CA & N. NV)

Jerry’s background includes over 20 years in consumer product sales, working for brokers, retailers, distributors, and manufactures. Jerry also has 8 years experience in beverage sales, as a rep, area mgr, and region mgr, with emphasis on new acct development, and management in all channels of retail and distribution. V-8 Splash, Tropicana, Arrowhead/Calistoga, and Bawls Energy are brands represented and grown thru brokers and distributors. Jerry is currently leading the effort to continue growing the Skinny brand, using his strong relationships and management skills at distributor and chain networks in Northern California.